Canary tomatoes taking hold of Swedish market
The 2015/2016 campaign is approaching its peak, with an increase in volume of five thousand tonnes compared with the same date of the 2014/2015 campaign, when the harsh winter conditions delayed the start.
This harvest is developing normally, although the volatility of the markets has been causing price fluctuations in recent weeks, with a tendency to stabilise upward.
The success achieved by last season's promotional campaign has motivated Canary tomato growers to pursue gaining the loyalty of Swedish consumers, who increasingly appreciate the product. This time, the promotion is being conducted through the Internet and social media due to the high penetration of these in Sweden. Messages about the qualities and differences of Canary tomatoes compared to its competitors are the key to the campaign.
The promotional campaign, which kicked off on 15 December and finish today on 25 January, 2016, is taking place in the framework of the 130th Anniversary of the tomato export activities of the Canary Islands, under the slogan "130 Years cultivating the best tomatoes in Southern Europe."