As part of the Operational Strategy for the Internationalisation of the Canary Islands Economy, the Business Ambassadors Program (BAP) aims to identify and attract foreign direct investment projects to the Canary Islands, in order to strengthen the archipelago’s business sector.

The ambassadors are categorized according to their potential to attract FDI. As for companies, the tech team classifies them based on parameters such as the investment source, the project size, the potential to generate employment, or the sector they belong to (whether it is strategic or not).

The mechanism of the Business Ambassadors Program is very simple and its benefits are based on a fixed fee and a variable one, according to the interest shown by the company to set up in the Canary Islands. The incentives go up to €10,000 per implementation, with smaller incentives being applied to the different stages of acquisition and conversion.