A set of coordinated promotional activities aimed at one or more markets that have a positive effect on the sector. A sector is understood as a group of companies seeking a common positioning, production and/or marketing of similar products or services and using similar distribution channels. The sectoral plans have a time span of 3 years and allow the integration of all the promotional instruments that are consistent with the proposed objectives, including on- and off-line marketing tools.

The sectorial plans allow supporting the internationalization of Canary Islands companies in sectors considered a priority, such as the following sectors:

Agrifood

Support for companies in the multi-product, plants and flowers and wine subsectors with the aim of consolidating target markets and seeking new marketing channels.

Audiovisual

Promote the internationalization of film, animation and video game products and services.

Blue Economy

Positioning of Canary Islands companies within the international industry in the offshore wind energy, ship repair and supply sub-sectors.

Renewable Energies and Water Treatment

Showcasing best practices and innovations developed in the Canary Islands, as well as first-hand knowledge of new projects, regulations and incentives through international entities.

Tourism Services

Support for internationalization through the organization of direct and reverse missions.

ICTs

Support for internationalization through the organization of direct missions and participation in sectorial fairs.